Notes for parents who like to read.
Short, plain-language pieces on the science behind high-visibility swimwear, the people designing it, and how we think about safety.
Image: Alive SolutionsWhy neon saves lives in and around water
What lifeguards, pediatricians, and visibility researchers know — and why most kids swimwear ignores it.
Read →- OEKO-TEX®STANDARD 100CLASS I
Why European-made matters for baby swimwear
OEKO-TEX® STANDARD 100, fair labour, short supply chains — and why we're slow on purpose.
Read → - 236,000 /yrWHO · global drowning deathsThe leading cause of unintentional injury death for ages 1–4.
The drowning statistics every parent should know
Drowning is the leading cause of unintentional injury death for children aged 1–4. Here's what the numbers actually mean — and why visibility is one of the few things parents can change.
Read → - ×
Pattern vs. solid colour: how we think about prints
Most baby swimwear is designed for the photograph. We start from the second a parent looks up — and let that decide what, if anything, gets printed.
Read → - YOPG
A note on neon: why true neon is so hard to show
Why our neons can look muted on your phone or in print — and what we do to keep the real garment as vibrant as it should be.
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